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    Alpina Becomes "BMW Alpina". Here's What It Means and What Happens Next

    1 month ago

    A new chapter of performance has just started for BMW, as Alpina becomes BMW Alpina. The transfer of Alpina trademark rights took place on January 1, 2026, marking the launch of the new brand as an exclusive, standalone mark under the BMW Group umbrella. It has been three years since the BMW Group acquired the (continue reading...)
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