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    Ford Accused Of Advertising A Missing Feature On New Trucks

    2 months ago

    by Brad Anderson Ford is being sued over missing safety tech in 2024 F-150 Lightnings. Plaintiffs claim Ford misrepresented features listed on window stickers. Company offered $100 refunds, but owners say that barely covers losses. Ford’s electric pickup has long been seen as a bellwether for mainstream EV demand, but the latest news surrounding it has little to do with torque or battery range. Instead, the company now faces scrutiny of an entirely different kind inside a courtroom. Read: F-150 Lightning Production Halted Indefinitely As Ford Bets On Gas Trucks Again Ford is being sued in the United States over claims that certain 2024 F-150 Lightning models advertised with a Forward Sensing System were delivered without it. The lawsuit alleges that customers have “incurred damages” due to the missing safety feature and that the company’s efforts to make amends have fallen short. Missing Sensors or Missing Disclosure? The class action, filed in the US District Court for the Eastern District of California, argues that the window stickers on 2024MY F-150 Lightning models clearly state the vehicles are equipped with the Forward Sensing System, which includes several parking sensors on the front bumper. Ford reportedly notified U.S. dealerships on March 31 that every 2024 F-150 Lightning advertised with the system was actually built without it. The company subsequently began contacting customers, offering a $100 refund to address what it described as a window-sticker error. What the Plaintiff Claims The plaintiff named in this new lawsuit, Ibrahim Lunawadawala, contends that the refund offer is negligible, pointing out that installing equivalent aftermarket sensors would cost substantially more. The filing states that Ford “has been unwilling to provide adequate compensation to aggrieved consumers.” “Plaintiff Lunawadawala has suffered an ascertainable loss because of Ford’s misrepresentations, including but not limited to, diminished value of his vehicle and other consequential damages,” the lawsuit continues, as cited by Carcomplaints. Production Pause and Broader Troubles This legal development arrives just weeks after Ford confirmed it had indefinitely paused production of the all-electric F-150 Lightning, redirecting resources toward gas and hybrid models instead. The decision was made not just to address falling sales of the model, but also because of a huge fire at a Novelis aluminum plant in Canada that supplies Ford with the aluminum it needs for all F-150 models.  
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